Work

These are just a small sample of recent projects.

Lots of my work is under NDA or internal-facing, As such, please request to see my portfolio. I would be only too happy to take you through it on a call and tell you more about how I work.

Mylo

Working alongside Ragged Edge brand consultants, I redesigned the end-to-end app experience of the Mylo fertility monitoring device.

Through addressing some fundamental user experience issues, and responding to customer feedback, we developed a more compelling, beautiful and intuitive app.

CAST

I was recommended to CAST (Centre for the Acceleration of Social Technology) to help design and run a new programme (FUSE) to support the digital transformation of charities through the creation of new, effective digital products and services.

By tutoring in the human-centred principles and tools of product design, I supported 12 organisations, and their programme leads, in launching novel digital products.

British Medical Association awards runner up, National Lottery awards Best Health Project and multiple instances of follow-on funding are testament to the programme’s effectiveness.

Wonderbly

Over two years I’ve worked with the CPO and execs. across ‘special projects’ at Wonderbly including…

Helping set up a new publishing studio for adult gifting and launching their first three titles.

Reworking the book personalisation documentation to make a ‘single source of truth’ and producer-to-engineer handoff more efficient.

Product direction for partner white-label collaborations.

SeracTech

I worked with the first-time founder to design and deliver this PropTech product to market – a sales outreach tool which uses national planning application data to help contractors target their ideal jobs in their preferred areas.

Launched in 20 weeks, the new product achieved profitability in 18 months.

Hiive

Brought in as an interim product design lead on this startup FinTech. I hit the ground running and designed the v1 product for launch in 8 weeks.

Working very closely with the Canada-based Founder and CTO we built out the skeleton brand identity elements and applied it to the desktop and mobile products. Once they hired their permanent team I handed over all design system components.

Provenance

After bootstrapping through small grant funding awards, Provenance wanted to rationalise their product offering on receiving their first 6-figure funding round. 

As Head of Design & Product I worked closely with the founder to exploit the learning opportunities afforded by consulting engagements. And ran consumer tests to identify a product that was likely to move the business to product-market fit.

We identified an area for Provenance to grow into with a robust and sellable product offering.

Planet.fans

Planet started out as an artist-to-fan ticket ballot platform which aimed to cut the middleman out of the process and bring the fans and artists closer together.

I worked with the founder and CTO to develop the end-to-end ticketing experience pre-launch.

We worked hard to design tout behaviour out of the process without ruining the experience for the fan.

Tesco Clubcard

Over 18 weeks I led a team of UX and product experts as we undertook the first ever end-to-end customer experience evaluation of the UK’s longest-running supermarket loyalty scheme.

The recommendations resulting from our work helped inform Clubcard enhancements, improvements and restructures over the following 3 years.

Royal Bank of Scotland

RBS were looking to create a new tool to help their customers find a more appropriate product for their borrowing requirements.

Instead of simply borrowing money via a loan, the new tool would examine the customers financial situation and, in most cases, recommend an interest-saving blend of products to meet their financing requirements.

I managed a complex hierarchy of stakeholders and led the team to gather requirements and deliver the prototype service to testing.